Are UK Recruiters Ready To Get Social?

By David Lahey | No comments

Jobvite has produced the Social Recruiting Survey for the past eight years. But this year is different. For the first time since it’s inception, we have specific data to the United Kingdom in the 2015 UK Social Recruitment Survey. This year’s survey examines employers’ strategies in winning the war for talent and explores the UK recruitment market’s relationship with social recruiting. We also dip into the differences between the US and UK market. Suffice it to say—the results are fascinating.

Let’s jump right in. Compared to the more mature US social recruiting market, where as many as 92% of recruiters use social media to help with candidate identification, the UK social recruiting market is just about to to erupt. And there are a number of reasons for this.

Socially Speaking - UK Recruitment Survey

Firstly, your ability to hire is going to get a lot more difficult over the next twelve months. The majority of UK recruiters (86%) expect a fierce war for talent will unfold during this period. At the same time, the UK is facing a shortage of skilled or qualified workers—according to recruiters.

These talent managers are also facing increased pressure from their Board as well as senior executives to find better employees faster. And yet against this competitive market backdrop, investment into the tools that will will recruitment is a bit hit and miss. It turns out—unfortunately—only a handful of teams are investing more than £1,000 a year into career sites, mobile career websites, social media recruiting, job boards, and Applicant Tracking Systems (ATS). At the same time, they still invest heavily in outside agencies.

All of this—the increased competition, challenges and pressures—points to one thing: it’s time for a change in the way recruiters recruit. The evidence is clear that UK talent organisations need to take control of their recruiting to not only lower their cost per hire, but also improve their employment brand and candidate experience.

Social is the next frontier for the UK. While only 40% of recruiters in the country today are using social media to identify candidates, things are about to change. One third (33%) of all recruiters are planning to increase investment in social recruiting in the next 12 months.

UK Recruitment in a Nutshell

Any change in business-as-usual might seem daunting, but it does not have to be that way. By sharing information on the social recruiting landscape, on how recruiters are attracting talent, and highlighting where the UK can take the lead from the US, we provide some real insights into the future of recruitment.

We’re excited to share the first of many UK-exclusive insights with you and look forward to your thoughts on the future of the market.


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